Symposium on Country Branding, Sustainability, and Nearshoring

This event brought together prominent national and international experts to address crucial topics on the attractiveness of countries for foreign investment and the requirements for direct foreign investment in the current geopolitical context.

Dr. José María Cubillo, Professor of International Marketing at Universidad CEU San Pablo, kicked off with a keynote on "Country Branding and the Attractiveness of the Country for External Investment." His presentation provided valuable insights into how a strong country branding strategy can enhance competitiveness and attract foreign investments, highlighting the advantages and our current situation in the global market.

David A. Gantz, Professor at the University of Arizona, delivered a master lecture on "Geopolitics, Sustainability, and Nearshoring: Requirements for Countries Targeting Foreign Direct Investment." His detailed analysis of the intersection between geopolitics and sustainability from an academic perspective provided an essential framework for understanding the dynamics of foreign investment today.

The event was enriching, and for continued learning and collaboration to drive sustainable development and attract foreign investments, we recommend checking out the Propanama YouTube channel.